What’s the first thing that comes to mind when you see a golden retriever? Warmth, loyalty, and a friendly welcome. At SOBO Liquors, those are values we hold dear. That’s why we’re thrilled to introduce our new golden retriever mascot—an emblem of our promise to serve the South Broadway community with genuine care and top-quality offerings.

Why a Golden Retriever?

• Loyalty: Just like a golden retriever’s devotion, we remain steadfast in delivering the best prices, services, and selection.
• Friendliness: Expect a warm greeting every time you walk through our doors or use our drive-thru. Our team loves helping you find the perfect bottle.
• Community Spirit: Golden retrievers are known for their sociable nature—much like the vibrant neighborhood we serve.

We may have a fresh look, but you can still rely on our extensive stock of beer, wine, and spirits. Plus, new branding means new perks—keep an eye out for special promotions inspired by our four-legged friend.

Stop by soon or explore our online shop to see how we’re combining our golden retriever spirit with the convenience and great deals you already love. We can’t wait to welcome you—tail wags included!